Identify Profound Opportunities
We look to identify Africa's most profound and impactful opportunities at the pre-seed and seed stages.
Thorough Due Diligence
We conduct thorough due diligence to analyze business fundamentals and opportunities for growth and scale across Africa.
Evaluate Investment Fit
We confirm that the opportunity fits with our values and vision, displays impact at scale, and benefits their ecosystems.
Close the Deal
We make partnerships with great entrepreneurs and perform deals that will result in mutual success.
Support our Portfolio
After investment, we provide a diverse range of support to best bring success and growth to our portfolio companies and founders.
Crafted by
culture
"Plesion is a word that comes from the New Testament and means neighbor. It demonstrates our focus on service and our goal to enable our businesses to impact and serve their communities."
Ben Finlay, Founder
Ben is the Founder, energy and passion behind Plesion Capital. With an entrepreneurial spirit and a foundation in faith, Ben has devoted his professional life to sustainable impact: real, for-profit enterprises that integrate transformational social change in impoverished and under-served areas around the world. Ben has long been an active investor, with specific experience in proptech venture capital in both the US and London.
Ben launched Plesion Capital as a student at Princeton University where he has studied Religion, and in particular the history of the Early Christian Church, but also economics and entrepreneurship. He graduated from Princeton Summa Cum Laude. He has also studied New Testament Greek at Harvard Divinity School. Ben was elected Captain of the Princeton Men’s Varsity Lacrosse team. Today, Ben looks forward to continuing the growth of Plesion Capital and working towards the fulfillment of the fund's goal of investing in highly scalable and highly impactful businesses in sub-Saharan Africa.
Muchiru Kuria is a Partner at Plesion Capital. Joining in 2024, Mr. Kuria leads Plesion Capital in executing its investment startegies in its focused verticals and fulfilling our goals of building a portfolio of the most promising startups on the continent. To accomplish such goals, Mr. Kuria brings a diverse array of experiences both on and off the continent.
Before joining Plesion Capital, Mr. Kuria, the Nairobi-native, has been investing on the continent for the last 8+ years. He brings experience leading deals across multiple sectors, such as agriculture, education, fintech, climate, and more. Mr. Kuria leads our operations on the ground and is located in Nairobi, Kenya. Mr. Kuria's academic career has brought him to Judge Business School at Cambridge University, King's College London, and the University College London at master's level. Outside of his work as a venture capitalist, Mr. Kuria has interests in histories and antiquities, particularly those of the Romans, Byzantines, and the Holy Roman Empire.
Plesion Capital is increasing our ability to support our partners and make tangible impact across the continent of Africa. In doing so, we are in the process of expanding our team. We will soon be welcoming new members!
Whether you're an investor or entrepreneur looking to deploy or receive capital, we invite you to reach out. Don't forget to subscribe to our newsletter to stay informed!
